Thursday, November 13, 2014

Tesela's Early Hiring Ritual

When Tesla first started up many people laughed at the idea of high performance electrical cars and they set out to prove them wrong. When Malcolm Smith, one of Tesela's earliest employees rode in the tzero with co-creator Martin Eberhard he was blown away by the torque. When Eberhard asked him to touch the dashboard he took off before his hand got there. This demonstrated all that this incredible car and idea had to offer. This became a ritual with many early employees of the company before they were hired.  


The whole premise behind Tesla is incredible. They have been able to work with a new breed of car. The little game they used to play with early potential employees is very cool. Its a way to demonstrate the brand and get them hooked on the power. 

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